When content marketing turns smart: tips on how data can help creativity – The Drum


The Drum
When content marketing turns smart: tips on how data can help creativity
The Drum
Marketing automation has given our industry a new way to leverage insights so that we can continually personalize content, making it more relevant and timely for people as they move along the consumer journey. The big debate today is whether or not

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10 top tips for those getting started with marketing automation – Econsultancy (blog)


Econsultancy (blog)
10 top tips for those getting started with marketing automation
Econsultancy (blog)
Fortunately, roundtable discussions allowed marketing automation experts, such as table leader David Arcidiacono, marketing effectiveness manager at Qantas Loyalty, to offer some tips, best practices, and things to watch out for to those who were just

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